Wednesday, August 19, 2009
"Flower Power is Back" states LA Mayor
Advertisement Made of Flowers Makes its Debut
One of the seven murals made of flowers advertising the 2010 Toyota Prius hybrid vehicle was unveiled 8/18/09 along the 101 Freeway near downtown.
In total, there will be seven in Los Angeles with all images approved by Caltrans. Part of the deal was to help the state make permanent upgrades to the surrounding area to landscape and irrigation.
For Tony Villar (his majasty, the honorable mayor of los angeles), these organic viral-type ad murals "embody the City's progressive approach to solving environmental issues by merging beautification, sustainable design and reducing our carbon footprint." It also included local job creation from the florists to the Los Angeles Conservation Corps, which puts at-risk youth to work.
(California, of course, has money for this, but will let thousands of prisoners go free this thursday, 8/20/09)